Why choose the IWSC

Your wines, centre stage

By entering the IWSC, we guarantee to get your wines noticed worldwide

Here you will find all you need to know about our wine awards. We also have an entry brochure that you can view in English, Spanish, French or Italian.

Looking for?

  • Exposure to decision-makers
  • Expert feedback
  • Reaching hard-to-access audiences
  • Distribution
  • Benchmarking
  • Testing the market
  • Brand awareness
  • Increasing sales
  • Wine marketing strategy

We can help...

We help you engage with

  • Leading sommeliers
  • Influencers from every sector of the international wine trade
  • Buyers for the on-trade and off-trade
  • Importers and distributors
  • Industry experts
  • Consumers
  • Critics

What makes IWSC different?

  • We work with some of the world’s most eminent wine professionals, including Steven Spurrier, Sarah Heller MW, John Hoskins MW, Alex Hunt MW, Dirceu Vianna Junior MW and Mick O'Connell MW.
  • We optimise your brand exposure: our experts assess not only the wines within their specialist areas, but also get to see and taste all the wines entered into the IWSC. This gives them an opportunity to discover new wines across all regions.
  • We ask you to tell us about your distribution channels. Then, whether you're looking for distribution in the UK, Asia or the US, or exposure in the on-trade, IWSC will ensure your wine is put in front of the relevant decision-makers.
  • We link gatekeepers and producers: our experts (sommeliers, on- and off-trade buyers, retailers) are provided with full details of all wines tasted (in any category) that are relevant to their target market.
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We go the extra mile to promote your wines via

  • International trade and consumer shows
  • Targeted marketing toolkit
  • Year-round social media promoting top-rated wines
  • Email newsletters showcasing top producers to global audience
  • Consumer magazine Club Oenologique
  • All awarded producers listed on our website, with features on top wines and producers
  • Dedicated Chinese media company promoting your winning wines to the domestic market via social media
  • Official medal stickers to ensure standout on a crowded retail shelf
  • Results presented to key buyers to link buyers and producers

Find out more

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Why the IWSC?

" Wine awards are super important. You’re judged at a similar level to other wines and to come out on top means that people trust what you’re doing. "

Tamara Roberts  /  Ridgeview Wine Estate, UK  /  IWSC President 2020

" IWSC not only heavily influences our buying decisions, but makes decisions easier. If you’ve tried a good wine, of course you’re going to buy it. "

Stefan Neumann MS  /  Dinner by Heston Blumenthal  /  Judge

" IWSC is a standard and a benchmark for quality, which is independent and utilises the best in the industry to judge the best in the industry. "

Jamie Matthewson  /  Waitrose, UK  /  Wine Supermarket 2019

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