Shout about your results!

Promoting your awards

Make your award part of your wine marketing strategy

Winning an IWSC award is just the first step. Next, you’ll want to shout it from the rooftops – and Twitter, Instagram and every other channel available – to promote it to your customers. And we can help – take a look at all the resources we provide…

What we do to promote your wines

  • Present award-winning wines to key buyers to connect producers with decision makers
  • Showcase your wines at international trade and consumer shows
  • Send you a FREE marketing toolkit, including tasting notes, digital artwork and official certificate
  • Highlight top wines and producers on the IWSC website
  • Publish articles about top-rated wines
  • Recommend a selection of wines on our consumer website Club Oenologique, via reviews and producer profiles
  • Year-round social media campaigns across our IWSC (trade) and Club Oenologique (consumer) channels
  • Regular email newsletters promoting top producers to a global audience. Sign up here
  • Promote your wines to the Chinese market on social media via our dedicated Chinese media company
  • Offer bespoke digital sponsorship opportunities for promoting your win digitally. View our promotional opportunities
  • Offfer bespoke regional (click here to view an example) and company reports (click here to view an example).

Marketing resources available to award-winning producers

Digital artwork

Add the IWSC medal to all your marketing collateral (social media posts, websites, emails, adverts, etc.) to show both trade and consumers that your wine is one of the best in the world. You can download standard resolution medal artwork for free or purchase high res versions online (£145).

Printing License

If you wish to incorporate the IWSC medal sticker on your label or produce your own sticker labels, you can do so by purchasing the digital artwork as well as a printing license per 1,000 labels to be printed.

1-10,000 labels = £62.00 per 1,000

11-25, 000 labels = £53.00 per 1,000

26-49,000 labels = £43.00 per 1,000

50-99,000 labels = £37.00 per 1,000

100,000+ labels = £31.00 per 1,000


Our medal stickers will make your wine stand out on a crowded shelf and can influence customers' buying decisions. Wines awarded a gold or silver have the option of choosing between our standard medals or stickers that detail their individual score. There are 1,000 stickers per roll.

Sticker pricing:

  • 1-10 rolls = £62.00 per roll
  • 11-25 rolls = £53.00 per roll
  • 26-49 rolls = £43.00 per roll
  • 50-99 rolls = £37.00 per roll
  • 100+ rolls = £31.00 per roll


We’ll send all medal holders their official certificate, if requested at the time of entering, but you can also download them from our website for free. And, of course, you’ll want to frame your award and display it at trade and consumer events, as well as in your tasting room for all to see.

Tasting notes

Every award-winning wine comes with our official tasting note. We recommend using our experts' comments in all your promotions, marketing activities, on your website, at consumer and trade events, and on shelves, to boost the standing of your wine.

Marketing assets

Every winner receives a toolkit filled with free marketing assets, from social media posts and website banners, to email signatures. Why not create bottle tags to show consumers that you're an IWSC award winner?

Ideas for promoting your wine

  • Give retailers, importers and distributors access to the IWSC toolkit. This will help them create engaging point-of-sale materials to draw in customers
  • Publish an article or blog post on your website
  • Shout about your win on social media. Be sure to include your medal artwork and tag @theiwsc so we can respond

Collaborate with us

If you have any questions on how best to promote your award, or you’re interested in working together, please get in touch by emailing or dropping us a note on social media.