Shout about your results!
Promoting your awards
Make your award part of your spirits marketing strategy
Winning an IWSC award is just the first step. Next, you’ll want to shout it from the rooftops – and Twitter, Instagram and every other channel available – to promote it to your customers. And we can help – take a look at all the resources we provide…
What we do to promote your spirits
- Showcase your spirits at international trade and consumer shows
- Send you a FREE marketing toolkit, including tasting notes, digital artwork and official certificate
- Highlight top spirits and distillers on the IWSC website
- Publish articles about top-rated spirits
- Recommend a selection of spirits on our consumer website Club Oenologique, via reviews and producer profiles
- Year-round social media campaigns across our IWSC (trade) and Club Oenologique (consumer) channels
- Regular email newsletters promoting top producers to a global audience. Sign up here
- Offer bespoke digital sponsorship opportunities for promoting your win digitally. View our promotional opportunity
- Offfer bespoke regional (click here to view an example) and company reports (click here to view an example).
Marketing resources available to award-winning producers
Digital artwork
Add the IWSC medal to all your marketing collateral (social media posts, websites, emails, adverts, etc.) to show both trade and consumers that your spirit is one of the best in the world. You can download standard resolution medal artwork for free or purchase high res versions online (£145).
Printing License
If you wish to incorporate the IWSC medal sticker on your label or produce your own sticker labels, you can do so by purchasing the digital artwork as well as a printing license per 1,000 labels to be printed.
1-10,000 labels = £62.00 per 1,000
11-25, 000 labels = £53.00 per 1,000
26-49,000 labels = £43.00 per 1,000
50-99,000 labels = £37.00 per 1,000
100,000+ labels = £31.00 per 1,000
Stickers
Our medal stickers will make your bottle stand out on a crowded shelf and can influence customers' buying decisions. Spirits awarded a gold or silver have the option to use our standard medals or stickers that detail their individual score. There are 1,000 stickers per roll.
Sticker pricing:
- 1-10 rolls = £62.00 per roll
- 11-25 rolls = £53.00 per roll
- 26-49 rolls = £43.00 per roll
- 50-99 rolls = £37.00 per roll
- 100+ rolls = £31.00 per roll
Certificates
We’ll send all medal holders their official certificate, if requested at the time of entering, but you can also download them from our website for free. And, of course, you’ll want to frame your award and display it at trade and consumer events, as well as in your distillery tasting room for all to see.
Tasting notes
Every award-winning spirit comes with our official tasting note. We recommend using these comments in all your promotions, marketing activities, on your website, at consumer and trade events, and on shelves, to boost the standing of you spirit.
Marketing assets
Every winner receives a toolkit filled with free marketing assets, from social media posts and website banners, to email signatures. Why not create bottle tags to show consumers that you're an IWSC award winner?
What else can you do to promote your spirit awards?
- Give retailers, importers and distributors access to the IWSC toolkit. This will help them create engaging point of sale materials to draw in customers
- Publish an article or blog post on your website
- Shout about your win on social media. Be sure to include your medal artwork and tag @theiwsc so we can respond
- Register your award-winning gins for free on Gin Note™, and promote it everywhere. Find out how to promote your awards through the Gin Guild
Collaborate with us
If you have any questions on how best to promote your award or if you are interested in working together, please get in touch by emailing info@iwsc.net or dropping us a note on social media.