Jorge began his wine studies through books and travelled to France during 1975-76. After taking specialised wine tastings and courses in the Académie du Vin of Paris, in 1979, in Burgundy and at the Oenology Institute in Bordeaux in 1980, he continued his specialisation through frequent trips to the most important wine regions of the world.

Jorge is a founding member and has occupied several posts on the Board of Directors of the Brazilian Association of Sommeliers and the Brazilian Society of Friends of Wine.

Between 2008 and 2010, Jorge was co-author of the Descorchados Wine Guide Argentina and Chile published in Spanish for Hispanic-speaking countries and in Portuguese for the Brazilian market. Jorge is also the author of the book A Experiência do Gosto (“The Tasting Experience”), and is co-author of the book Conheça Vinhos (“Know Wine”), released in December 2014.

Jorge is a consultant responsible for the philosophy and programming of Expovinis, Brazil’s most important wine fair. On top of this, he is a member of the Académie Internationale du Vin and works as a wine columnist for Valor Econômico, the country’s leading newspaper on economy. What’s more, Jorge also writes regularly on wine in the prestigious monthlies ValorInveste and Prazeres da Mesa. His performance in the wine sector in Brazil also includes a daily commentary on wines alive on CBN radio broadcasts in Brazil and abroad.