Why choose the IWSC?

Competition. Connection. Community. Since 1969

The IWSC is the most respected global drinks community, renowned for our expertise, influence and personal approach.

Discover further information here on why you should join our growing global community by entering our awards. 

The IWSC is more than a competition. It is a global drinks community, focused on people and expertise. Our mission is to champion the best brands from around the world by taking a personal approach to our partners’ needs. We offer comprehensive business support via our network of world-class experts and aim to bring this global community together to share insights and help each other grow.

We don’t just champion award winners. We seek out undiscovered talent and help partners – large and small – reach ambitious targets and achieve their goals.

The IWSC offers you:

  • An opportunity to put your brands in front of some of the world’s most eminent drinks professionals, including our renowned team of Experts, influencers, major buyers and key media.

  • Access to the IWSC’s expert in-house team, which boasts decades of experience from across the industry including media, marketing, PR, distribution, buying and retail.

  • Strong connections with the global drink’s community.

  • Tailored post award consultation, promotional opportunities, and feedback on non-winning entrants.

  • An opportunity to showcase your brand in our consumer title, Club Oenologique as well as at our events including IWSC Awards Celebration and tastings.

  • A chance to include your brand in our year-round social media campaigns, newsletters and website.

  • Retail opportunities with our partners.

Our experts

Our experts

News

News

Case studies

Case studies

Visit our spirits awards

Visit our spirits awards

Why the IWSC?

" Wine awards are super important. You’re judged at a similar level to other wines and to come out on top means that people trust what you’re doing. "

Tamara Roberts  /  Ridgeview Wine Estate, UK  /  IWSC President 2020

"

An IWSC accolade is one of the key pieces of getting your name out there, to actually tell people not only that you exist but also that you have quality, that you are a great product.

"

Billy Abbott  /  The Whisky Exchange  /  2022 Spirits Communicator of the Year, shortlist

" We put all of our heart and soul, time and effort into making what we hope are the world's best cocktails. It's complex and consuming, and realistically we know that most consumers will have no idea that the product sitting on the shelf next to ours is a poor imitation. So it's fundamental to our business to find a way to communicate the 'why' to consumer and category managers alike. The 'why' is this RTD cocktail better than the other, the 'why' should I select this one to sit on a shelf or take off a shelf ahead of the next. That 'why' is clearly communicated through our success at the IWSC. There's no other program as respected in the world, with some of the world's most credentialed and respected judges, we're honoured to have won back-to-back Producer Trophies and can't understate the importance to our business of the accolade. "

Matt Sanger  /  Curatif  /  2023 & 2022 RTD Producer Trophy