IWSC announce The Tasting Panel Magazine as a media partner in the United States
The International Wine and Spirit Competition (IWSC) are pleased to announce that The Tasting Panel Magazine will act as their media partner in the United States of America.
Providing coverage regionally and nationally, The Tasting Panel Magazine will support the IWSC promoting the Competition and it’s medal winners at key points throughout the year.
Sales and Marketing Controller for the IWSC Group, David Kelly comments: “This is a fantastic initiative for the Competition and our entrants. It further highlights the benefits of entering such a prestigious competition along with the international reach that the IWSC actually has in promoting our winners.”
The Competition, which annually receives entries from nearly 90 countries worldwide, taste all US wine entries in California. The initiative has been well received seeing entries from the US soar by over 100% since 2010.
Meridith May, Publisher and Executive Editor for The Tasting Panel Magazine commented: “We are absolutely delighted to be associated with such a prestigious and well respected competition. The joint promotional opportunities this brings both organizations is incredibly encouraging and will boost both brands internationally and regionally.”
The Tasting Panel magazine is the most widely circulated national trade publication in the beverage industry, reaching an audience of thousands of key decision-makers every month and growing on an international scale.
The promotional tie-up will see the promotion of IWSC to results giving medal winners increased exposure.
The Tasting Panel magazine joins a list of other well established titles including Wein + Markt, Spirito diVino, Wine Showcase, The Drinks Business, The Spirits Business, Wine Extra and WineNZ.
For more information, please contact marketing@iwscgroup.com
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