Ben Salguero
Speciality
Wines & SpiritsBen Salguero is the UK’s leading baijiu specialist,
known for his mission to bring China’s national spirit
into the Western mainstream. Originally trained as a
bartender, Ben’s journey with baijiu began in 2020
during his WSET Level 3 studies, where a guided tasting
revealed the spirit’s complexity and potential. Since
then, he’s become a key advocate for baijiu education
in the UK, combining technical knowledge with a deep
appreciation for its cultural heritage.
He has studied baijiu production firsthand in China—
visiting distilleries like Kweichow Moutai and Maodu—
and channels that experience into his two Bristol-based
venues: Golden Crane, home to Europe’s largest baijiu
selection, and Jaded Dragon, the UK’s first Chinese-
Tiki-style baijiu bar. Through tastings, training sessions,
and cocktail innovation, Ben is reframing baijiu from an
unfamiliar curiosity into a versatile, contemporary spirit
for modern drinkers.
known for his mission to bring China’s national spirit
into the Western mainstream. Originally trained as a
bartender, Ben’s journey with baijiu began in 2020
during his WSET Level 3 studies, where a guided tasting
revealed the spirit’s complexity and potential. Since
then, he’s become a key advocate for baijiu education
in the UK, combining technical knowledge with a deep
appreciation for its cultural heritage.
He has studied baijiu production firsthand in China—
visiting distilleries like Kweichow Moutai and Maodu—
and channels that experience into his two Bristol-based
venues: Golden Crane, home to Europe’s largest baijiu
selection, and Jaded Dragon, the UK’s first Chinese-
Tiki-style baijiu bar. Through tastings, training sessions,
and cocktail innovation, Ben is reframing baijiu from an
unfamiliar curiosity into a versatile, contemporary spirit
for modern drinkers.