Luke Flunder is the founder of Flunder Wines Ltd, a UK-based wine communications company specialising in helping wineries, regional bodies and retailers engage directly with consumers through digital media and strategic storytelling. He started his career at Majestic Wine, where he progressed through the management programme before establishing his own business in 2019. He has since become one of the UK’s most recognisable online wine communicators, with his educational and retail-focused content generating millions of views across social platforms. He is also the author of Flunder Wine World on Substack, where he writes for a global audience of engaged wine drinkers. Luke works in partnership with organisations such as Wines of Portugal and a number of leading producers and importers, delivering campaigns that combine commercial insight with consumer-facing education. His work spans content creation, live events, trade activations and judging at international competitions.