Irem Eren, DipWSET, is a globally recognized expert in the No & Low Alcohol wine and beverage category. A sommelier-trained consultant, speaker, educator, and wine judge, she advises wineries on production, innovation, and market strategy for alcohol-free and low-alcohol wines. She works internationally as an independent expert and Brand Ambassador for Solos Technology, and serves as Head of Sales, Market Development & New Product Innovation at Born Rosé Barcelona. Her international career across Europe and the United States spans production, marketing, wine buying, business development, and global sales, with previous roles including Marketing & Wine Manager at Ayza Wine & Chocolate Bar in New York, Global Brand Manager at Familia Torres, and Business Development Director at BevZero. With a multidisciplinary background in Chemistry and a Master’s degree in International Business & Marketing, Irem holds the WSET Diploma, is a WSET educator, a Master of Wine Stage 2 candidate, and was honored with the IWSC Emerging Talent in Wine Award (2022).