Michael Vachon is co-founder of craft spirits distributor Maverick Drinks, which is leading the craft spirits movement in the UK.

Maverick Drinks’ disruptive approach to representing spirits brands has challenged the way brands and bars work together. Maverick Drinks was awarded Spirits Distributor of the Year by the IWSC in 2014, 2016, and 2017.

Vachon has been featured in international press including the NY Times, Time Magazine, Imbibe UK and The Drinks Business, and is recognised as one of the strongest advocates of the international craft spirits movement.