New global players use London as launch pad

IWSC news

Wed 16 Mar 2011

New players in the global wine market will descend on ExCeL for the London International Wine Fair in May. Russia will exhibit for the first time, with a generic pavilion hosting eight wineries from the country’s largest wine producing region of Krasnodar.
In addition, Abrau Durso – Russia’s leading sparkling winery – will return after a successful 2010 launch, on a separate stand. In addition, Wines of Lebanon will be at the LIWF for the first time, as part of a major strategic investment in the UK which kicked off in 2010. The stand will host eight wineries and masterclasses will be run by Tim Atkin MW and Lebanese wine expert Michael Karam, designed to let visitors “Discover Lebanon”. Commenting on the LIWF presence, Atkin said: “Lebanon is one of the wine world's great secrets. I'm delighted to have the chance to talk about some of my favourites after an inspiring trip to the country, where I was captivated by the people, the architecture, the landscape and of course the best wines.”
Eastern Europe will again be out in force, with generic pavilions from Bulgaria, Croatia, Czech Republic, Georgia, Hungary and Slovenia. From the Old World, France will continue to have a major presence; Spain has increased producers from the two Rioja regions, La Rioja and Rioja Alevesa with the Castilla La Mancha region exhibiting for the first time. Sicily is showing the biggest increase in investment this year with a +400% increase in stand space.
James Murray, exhibitor director, commented: “the LIWF continues to act as a launch platform for generic bodies looking to gain share in the UK and key global markets such as Europe and the US. In addition, their presence adds to the breadth of diversity of wines, making the LIWF the most relevant and exciting global exhibition today.”
For further information, please contact:
Sally Bishop, Relish PR
E:; T: 07930 416353
Notes to editors: 2011 London International Wine Fair (LIWF) and Distil
9.30am to 6.00pm Tuesday 17th May 2011
9.30am to 6.00pm Wednesday 18th May 2011
9.30am to 5.00pm Thursday 19th May 2011
ExCeL London
One Western Gateway
Royal Victoria Dock London, E16 1XL
Please visit and for further details and to register