Subscribe to receive more information about the 2018 competition

Emma Lang joins IWSC as China Commercial Manager

Chinese wine educator Emma Lang has joined the IWSC as China Commercial Manager, where she will be responsible for driving sales from Chinese wineries and Baijiu distilleries.

Lang has an extensive background in wine, having studied International Wine Management at the University of Avignon, France, before going on to train in Wine and Spirits Law at Reims University. She has since achieved both WSET Level 4 and Japanese Sake Level 3.

“During my masters study in France, I was attracted by the wine culture”, she said. “Starting from Cote du Rhone, I followed my passion through the most classical wine route in France: Bourgogne, Bordeaux, Champagne, and Alsace.”

On returning to her native China, where she is now based in Hangzhou – the capital of Zhejiang Province in east China, around 200km southwest of Shanghai – Lang has worked both as a brand ambassador for French wineries, and as a WSET educator.  

“Since my return to China, I’m realising that China is now a developing wine market with all kinds of different incomers. With the development of Chinese viticulture, I also pay more attention to Chinese wineries and local wines. I believe that more Chinese quality wines will be successful in the near future.”

As well as driving sales, Lang will also be coordinating communications with the IWSC Wine and Spirit Ambassadors Julie Lee and Jing Song, who help to promote and support the competition in China.

IWSC General Manager Adam Lechmere said, “We’re delighted to welcome Emma to the IWSC at a crucial time for Chinese wine. 

“It’s about ten years since Chinese wines started winning major prizes in international competitions – the IWSC now awards some 50 Chinese wines with high medals, and earlier this year we invited some of the UK’s top critics to taste all these winners at the Institute of Masters of Wine.  

“We take Chinese wine very seriously indeed, and our appointment of Emma as China Commercial Manager demonstrates this.”

Emma Lang joins IWSC as China Commercial Manager

Upcoming Deadlines

06 July

South Africa Final Deadline

Add to Calendar
13 July

Central & South America (except Mexico & Argentina) Group Shipping

Add to Calendar
27 July

Mexico Final Deadline

Add to Calendar
27 July

Central & South America (except Mexico & Argentina) Final Deadline

Add to Calendar

Upcoming Events

24 July

IWSC Spirits Tasting 2018

Vintners' Hall

Add to Calendar
12 September
14 Sep

CapeWine 2018

Cape Town, South Africa

Add to Calendar
25 September

Love Wine, Love Chile

Level Two OXO Tower, London SE1 9PH

Add to Calendar
08 November
10 Nov

HKTDC Wines & Spirits Fair 2018

Hong Kong

Add to Calendar

The IWSC is Proudly Sponsored & Supported by: