Emma Lang joins IWSC as China Commercial Manager

IWSC news

Wed 13 Jun 2018

By Laurel Bibby

Chinese wine educator Emma Lang has joined the IWSC as China Commercial Manager, where she will be responsible for driving sales from Chinese wineries and Baijiu distilleries.

Lang has an extensive background in wine, having studied International Wine Management at the University of Avignon, France, before going on to train in Wine and Spirits Law at Reims University. She has since achieved both WSET Level 4 and Japanese Sake Level 3.

“During my masters study in France, I was attracted by the wine culture”, she said. “Starting from Cote du Rhone, I followed my passion through the most classical wine route in France: Bourgogne, Bordeaux, Champagne, and Alsace.”

On returning to her native China, where she is now based in Hangzhou – the capital of Zhejiang Province in east China, around 200km southwest of Shanghai – Lang has worked both as a brand ambassador for French wineries, and as a WSET educator.  

“Since my return to China, I’m realising that China is now a developing wine market with all kinds of different incomers. With the development of Chinese viticulture, I also pay more attention to Chinese wineries and local wines. I believe that more Chinese quality wines will be successful in the near future.”

As well as driving sales, Lang will also be coordinating communications with the IWSC Wine and Spirit Ambassadors Julie Lee and Jing Song, who help to promote and support the competition in China.

IWSC General Manager Adam Lechmere said, “We’re delighted to welcome Emma to the IWSC at a crucial time for Chinese wine. 

“It’s about ten years since Chinese wines started winning major prizes in international competitions – the IWSC now awards some 50 Chinese wines with high medals, and earlier this year we invited some of the UK’s top critics to taste all these winners at the Institute of Masters of Wine.  

“We take Chinese wine very seriously indeed, and our appointment of Emma as China Commercial Manager demonstrates this.”