Brand building in the Asian Market

IWSC news

Mon 29 Nov 2021

By Gemma Duncan

It’s not always easy to put your wines in front of trade audiences overseas, particularly during the past couple of years when travel has been curtailed by the covid pandemic.

This is why, on behalf of brands entering our competition, the IWSC has recently started working with Eclat International Limited. Founded in 2020, Eclat International is a brand marketing company which specialises in growing awareness of brands in the Asian market.

Over the past year, we have been working with the company’s founders, Beatrice and Sally, to build awareness of IWSC winners.

As this relationship grows, we look forward to building on the foundations laid this past year and starting to drive awareness of our medal-winning wines, spirits and alternative drinks to this overseas audience.

You can view a summary of a couple of the activations organised for the IWSC by the team at Eclat here, and please keep an eye out for more information on activations you can get involved with next year.