Announcing IWSC’s Insight Series: Supermarkets & Large-scale Drinks Specialists Report

IWSC news

Tue 11 Jul 2023

By Mila Gorchakova

As part of the IWSC newly-created Insight Series, we are excited to present our first report focusing on how wine producers can succeed in the highly competitive retail space – created in partnership with Cat Lomax, IWSC judge and recommended consultant for the retail sector.

In her insight report, Cat shares her in-depth knowledge from her time working with multiple retailers and her expert understanding of the key information any wine producer will need to know if they are planning to work, or are already working, with supermarkets and large-scale drinks specialists.

Through 10 x articles and 4 x in-store videos, Cat provides best practices for engaging in a meaningful and productive way with buyers; top tips for producing well-targeted proposals to get noticed by buyers; as well as, how to stand out on the busy shelves, and making the most of marketing opportunities in store and online.

Cat Lomax has an unparalleled knowledge of the inner workings of the UK's most important wine retailers. Over the years, Cat has held buying and senior trading roles across key, premium wine retails in the UK, from Laithwaites to Waitrose and Majestic to most recently Marks & Spencer. Cat has a proven track record of delivering commercial success through consumer-focused product and brand development and has an unparalleled knowledge of the inner workings of the UK's most important wine retailers. 

Our first insight report is available free of charge for all IWSC entrants – check your inbox for an email containing your unique promo code. You can access our Supermarkets and Large-scale Drinks Specialists insight report here.

The IWSC Insight Series is our newly created business support which offers unique content answering key business questions to help you grow your brand. As part of the Series, we will be offering in-depth market research, industry analysis on products, services and markets, as well as invaluable insights from the key drinks industry decision-makers.