We’re delighted to award Curatif the IWSC 2023 RTD Producer Trophy.
This is the second year that Curatif has been named our RTD Producer Trophy winner, winning our inaugural trophy last year. Curatif are the world’s leading producer of ready-to-serve cocktails, having been recognised as such around the globe they endlessly strive to create incredible cocktail experiences by combining class leading spirits, liqueurs, fresh ingredients and sophisticated manufacture techniques.
Our judges believe that Curatif has established themselves as an "evergreen presence" in the RTD category. As a new brand that is growing quickly, our judges were impressed with their steadfast commitment to a consistent product with no corners cut. This is evident with the many medals they took home at the 2023 IWSC Awards. Their Archie Rose Espresso Martini was awarded a gold medal, with judges praising the “Gorgeously fragrant nose with big notes of roasted coffee beans, chocolate and vanilla. Sumptuously indulgent on the palate with rich flavours of smooth cacao and toasted tonka beans. An elegantly creamy mouthfeel with an equally sweet, luxurious finish.”
Curatif has demonstrated that they are passionate and incredibly focused on their craft, but that focus also extends to their sustainability commitments. Their cocktails are predominately produced into aluminium cans, which along with being infinitely recyclable, are two to three times more likely to be recycled. As well as being the perfect vessel in which to preserve fresh ingredients, aluminium cans require less energy to recycle, and thanks to their weight advantage, less fossil fuels to transport. All of the packaging is fully recyclable, with a significant percentage being made from recycled paper goods.
Judges were blown away by the brand’s quest to bring lesser-known spirits and smaller producers to a mass audience – Curatif is now served on board Qantas flights – with the ultimate goal of creating what it calls ‘luxurious moments’ for those who are lucky enough to enjoy its canned creations.
Congratulations to Curatif.