Hubei Lihua Village Wine Industry Co. wins IWSC’s 2024 Baijiu Producer Trophy

Spirit news

Tue 12 Nov 2024

We’re delighted to award Hubei Lihua Village Wine Industry Co., Ltd the IWSC 2024 Baijiu Producer Trophy.

Hubei Lihua Village Wine Industry Co., Ltd., known for its exceptional Baijiu production, has carved a distinguished niche in the spirits industry since its inception in 1974. Nestled at the foot of the Wudang Mountains, a UNESCO World Heritage Site, Lihua Village blends traditional craftsmanship with modern innovation, striving to create spirits that resonate with local culture and global standards. Over its nearly 50-year journey, the company has transformed from humble beginnings to a formidable presence in the Baijiu landscape, boasting an annual production capacity of 10,000 tons. The brand has garnered significant acclaim, achieving multiple prestigious awards, including 2 gold and 1 silver medal at the IWSC 2024. The company’s mission extends beyond impeccable product quality; it advocates for community enrichment through diverse charitable endeavours. 

The IWSC judges applauded Hubei Lihua Village's holistic approach towards business growth and social responsibility. Unlike many competitors who primarily focus on sales figures and market expansion, Lihua Village prioritises reinvesting its growth into the community, engaging in philanthropic initiatives that uplift local society. The judges noted, "There’s a lot of focus in Baijiu on growth, sales figures, and how massive the category is, especially as it's one of the fastest-growing and biggest spirits in the world. But Hubei Lihua are presenting a different aspect to it. They're saying yes, growth is important, but actually at the bottom of it, you can then reinvest this growth into community, into charity, into philanthropic ventures." This unique vision positions Lihua Village as a pioneering force within the industry, reflecting a commitment to both exceptional product quality and significant social impact.

In 2024, Lihua Village's unwavering dedication to quality, innovation, and community service has set it apart from its competitors, establishing it as a deserving recipient of this prestigious award. The recognition not only highlights the company’s operational excellence but also reinforces its role as a leader in ethical business practices within the Baijiu sector. With plans for ongoing development and a clear commitment to social progress, Hubei Lihua Village Wine Industry Co., Ltd. exemplifies the ideal blend of tradition and modernity, making it a shining star in the world of spirits.

Congratulations to Hubei Lihua Village Wine Industry Co., Ltd.