Charlie McCarthy

Speciality
Spirits
Company

Wset

Position

Business Development Manager

A stalwart of the London cocktail scene, Charlie brings a unique blend of creativity and commercial insight to his engagement with the global drinks community. Since joining WSET in 2019, Charlie has developed strategic partnerships with leading hospitality groups and trade bodies, supporting students' access to WSET qualifications from Nigeria to New Zealand. Whether presenting at global events like BCB and Tales of the Cocktail or mentoring future spirits educators, Charlie’s is driven to help drinks professionals deepen their understanding of spirits. Now based in Kazakhstan, Charlie's passion for elevated customer experiences through education is exploring new boundaries.

Charlie McCarthy