The IWSC recently teamed up with The Buyer to discuss the role awards play in the trade. Joining Richard Siddle are buyers Cat Lomax and Rebecca Palmer, together with David Kermode and Dirceu Vianna Junior MW who share their thoughts on why competitions are important for producers to enter in order to get their wines in front of the people who matter.
We ask our panel how important awards are to wine buyers tasting their wines? Do they make a difference in what wines they list? What makes one wine competition stand out over another? What they are looking for in a medal winning wine and what producers should be doing with any medal they do win...