Worldwide whisky-tasting event specialists Simply Whisky will feature International Wine and Spirit Competition (IWSC) medal winning whiskies at their events.
The events will be promoted jointly and the IWSC whiskies featured will be clearly marked with their awards from the world’s most prestigious annual wine and spirit competition.
Marketing Manager for the IWSC, David Kelly comments: “It’s great to be working with such a passionate business in support of promoting whisky to a huge range of people. It’s an opportunity to get the IWSC brand in front of the consumer, and support our medal winners at Simply Whisky’s events”.
Simply Whisky’s unique, fun-filled whisky-tasting and learning experiences, run by whisky enthusiasts Simon W Roser and Franchi T Ferla, cater for beginners through to whisky fanatics.
They have ignited a passion for single malt whisky in over 2,500 people - from Chief Executives of private equity firms and the BBC through to buzz band MGMT (Management), designer clothing brand Core Spirit and a German wedding in St Andrews, Scotland. They’ve also personally appeared at Ewan McGregor’s ‘Not Another Burns Night’ in London spouting Burns poetry, and have captured the attention of Whisky magazine, GQ magazine and Russia’s New Style magazine.
Simon W Roser comments; “Through our association with IWSC we can add further value to our customer experience by featuring the whisky industries top IWSC award winning whiskies, accompanied by an even more in-depth expert introduction to whisky, helping everybody navigate their way through the wide variety of whisky choices available worldwide”.
The next tasting event is being held on Tuesday 4th October at 7pm in London’s LAB Bar (London Academy of Bartending). Simply Whisky will present three sensational single malt whiskies to be experienced first neat and then in a cocktail. The evening will culminate in the ultimate flavour sensation as Simply Whisky create a cocktail containing the world’s oldest whisky, the Mortlach 70 Year Old / 1938.