The International Wine and Spirit Competition (IWSC) has today released the Southern Hemisphere wine results.
Among the medal tally, South Africa scooped an incredible 641 medals including 32 Gold Best in Class and 13 Gold in the prestigious Competition. The country also won 4 product trophies including two for its generic grape varieties Chenin Blanc and Pinotage.
South Africa has had a difficult year in the UK market and has seen off-trade volume sales drop 2% to 9% and sales by value drop a fifth to just 8.5% in the year to 31st August 2011, according to retail analysts Nielsen. The exchange rate was partly to blame but in a bid to ensure South African wines were still able to compete in the Competition, the IWSC for the first time judged the wines locally in Paarl, South Africa. This led to an increase in entries of over 27% on last year.
David Kelly, IWSC Group Marketing Manager comments; “Holding the initial round of judging in Paarl was a key innovation this year, proactively promoting the competition in this important market. It’s not easy to win an award in the IWSC so the results are impressive. We now have a proactive marketing programme to make sure all of our medal winners have the tools they need to shout about their awards.”
Australia, which is still the market leader with 20% of the overall off-trade market, won 695 medals including 34 Gold Best in Class and 20 Gold medals.
New Zealand won 305 medals in total including 15 Gold Best in Class and 3 Gold Medals. The country produced excellent results with its Sauvignon Blanc and more recent Pinot Noir varieties as well as producing a trophy winning Riesling which was awarded ‘The London International Wine Fair Trophy for Single Vineyard White’.
Argentina picked up 169 medals including 4 Gold Best in Class.
Chile, which saw entries increase by over 33% this year, scooped 358 medals in total including 5 Gold Best in Class. Along with the Carmenere Trophy, Chile also won the Trophy for Sauvignon Blanc which was awarded to Cono Sur 20 Barrels Limited Edition Sauvignon Blanc 2010 by producer Viña Cono Sur.
Mexico won 14 medals in total including 3 Silver Best in Class medals and Brazil scooped 11 medals including a Silver Best in Class.
The trophies and winners of the producer shortlists will be formally presented at the annual IWSC Awards Presentation and Banquet to be held on Wednesday, 16 November 2011 at the prestigious Guildhall, City of London.
Click here to view the 2011 International Producer Shortlists
For more information, please contact:
IWSC Marketing Manager
Tel: +44 (0) 1483 548 963
Red Chilli PR Ltd
Tel: +44 (0) 7817 696084 E: Shirley.email@example.com