WHAT YOU NEED TO KNOW
The Ready-To-Drink and Pre-mixed drinks category has been showing consistent growth year on year, with the quality constantly improving and the producers experimenting with styles and ingredients.
RTDs and Pre-mixed drinks have met consumers' needs, offering a hassle-free solution for a quick and easy way to enjoy a cocktail without the need for extensive ingredients, equipment, or bartending skills.
In 2024 the category once again proved that it is here to stay. The RTDs received nearly 190 medals including just shy of 20 golds. Our experts praised the producers’ desire to innovate and experiment.