John Cashman has over 20 years’ experience in the drinks industry, beginning his career with Irish Distillers/Pernod Ricard. During this time, he launched the Jameson brand in Denmark, and spent two years in Copenhagen promoting the whiskey.

Joining Cooley Distillery in 2006, Cashman held a number of roles within the organisation covering new business development, commercial management and ambassadorial duties. 

Following the purchase of Cooley Distillery by Beam in January 2012, Cashman was appointed global brand ambassador for all Irish whiskeys within the Beam Suntory portfolio, as well as all Bourbon, Scotch and Irish whiskies internationally. 

Cashman also travels extensively to conduct tastings and masterclasses all over the world, as well as regularly contributing to TV, radio and print media.