Emma Penman




Wine Buyer

Emma Penman is a seasoned professional in the world of wine, hailing from the vibrant city of London. With over a decade of experience in UK retail, Emma's journey in the industry has been nothing short of remarkable. Her career path has been marked by dedication, growth, and a deep passion for the world of wine.

Emma's journey with Waitrose, one of the UK's foremost premium food and drink retailers, spans an impressive ten years. Throughout this time, she has taken on various roles in Retail Management and Commercial Strategy, building a strong foundation in the intricacies of the retail world. Her dedication to excellence led her to the exciting and dynamic world of wine, where she found her true calling.

In 2019, Emma transitioned to the Wine team at Waitrose, embarking on a journey of discovery and expertise in the realm of wine. Her role in the Wine team involved managing promotional and above-the-line activities, and it was during this time that she also pursued her passion for wine by completing her WSET qualifications.

Emma's passion, dedication, and knowledge in the world of wine have brought her to a significant milestone in her career. In early 2023, she stepped into the role of a Wine Buyer at Waitrose, entrusted with selecting and curating an exquisite selection of wines. Her responsibilities include sourcing wines from Austria, Germany, Eastern Europe, and the 'Rest of the World,' as well as managing Alternative Formats and wines from England & Wales. This role showcases her ability to identify and bring to market exceptional wines that meet the discerning standards of Waitrose customers. 

Emma's expertise and commitment extend beyond her role at Waitrose. In June 2023, she had the honor of serving as a judge for the International Wine and Spirit Competition (IWSC) in Austria, a testament to her growing influence and reputation in the wine industry.

As a wine buyer for Waitrose, Emma Penman continues to shape the wine offerings of one of the UK's leading premium food and drink retailers. Her deep-rooted passion for wine, coupled with her wealth of experience in retail, has made her an invaluable asset in the world of fine wines. With a sharp palate and an eye for quality, Emma is dedicated to bringing an exceptional selection of wines to the customers of Waitrose, enriching their wine experiences and cementing her place in the industry as a wine expert of note.

Emma Penman