Sam Carter


Bombay Sapphire Distillery


Senior Bombay Sapphire Brand Ambassador

Sam Carter has been an Ambassador for Bombay Sapphire since early 2009. His role incorporates spreading the good word about the ever-expanding gin category, the creative world of Bombay Sapphire, its sustainable vapour distillation production process and the bright, fresh, uplifting cocktails it provides. During his 25+ years within the drinks industry, Sam has developed a great passion & wealth of knowledge through his classical & molecular training at a wide array of 5 Star hotels & Michelin stared restaurants between London, Nottinghamshire and as far afield as Sydney, Australia. Sam is globally regarded as a leading authority on the subject of gin & gin cocktails. He is now currently based full time at the Bombay Sapphire Distillery at Laverstoke Mill in rural Hampshire, England where he hosts VIP guests such as advanced trade, press, distributors, agencies, Bacardi Stakeholders & Board Members from right across the world. He also coaches & ‘ginspires’ all other internal Bacardi employees & external Brand Ambassadors and loves nothing more than being creative & innovative be it with cocktails or future liquids. Sam is most proud of playing a key team role in the development & launch of Bombay’s innovative super-premium gin expression – Star of Bombay which won the ‘Best London Dry Gin’ category in the 2016 IWSC awards. Sam lives locally to the distillery in Hampshire with his wife Angela & two young girls - Penny & Lucy. Sam lives by this all-inspiring quote by Albert Einstein… "Creativity is contagious, pass it on". Feeling inspired, get creative and follow Sam on Instagram - @SapphireSamC


Sam Carter