Sarah is the founder and CEO of Swirl Wine Group, a wine business strategy and marketing company that helps wineries from emerging and underestimated terroirs tell their story and sell more wine in the UK, and elsewhere in Europe. Sarah has judged at a senior level in wine competitions across the world, and joined the IWSC judging committee in 2021. She has worked in the wine trade for over 20 years. Her specialist areas are Bordeaux, Burgundy, Italy, and emerging regions, such as Georgia, Turkey and Japan. She is a co-founder of the non-profit Old Vine Conference, which champions heritage old vines and varieties.
Your choice regarding cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. You consent to our cookies if you continue to use our website. Read our cookie policy.
This website uses cookies
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. You consent to our cookies if you continue to use our website. Read our cookie policy.
Close this modal
Keep up-to-date
Sign up to our newsletter to be the first to read our latest features and reviews, get exclusive offers and learn about upcoming events.