Eddie Ludlow has been part of the whisky industry since 2005, when his ambassadorial duties at Ardbeg and Glenmorangie began.

In 2008, Ludlow - alongside his wife Amanda - created The Whisky Lounge, a UK events company that strives to educate and entertain in equal measure. He is a Keeper of the Quaich, a Freeman of the City of London through The Worshipful Company of Distillers, and author of Whisky - A Tasting Course.