Case study
Botivo reports the transformative impact of IWSC medal on their business
Botivo's success at the IWSC helped this UK non-alcoholic drinks brand to close a significant investment round and secure listings with prominent retailers, Waitrose among them.
Accelerating Growth and Credibility
The impact of the IWSC recognition on Botivo’s business trajectory has been nothing short of transformative. The gold medal and high score have become cornerstones of the brand’s sales and investor pitches, symbolising quality, and trustworthiness. These accolades have opened doors to new opportunities, from closing a significant investment round to securing coveted listings with prominent retailers like Waitrose. “The IWSC award not only validated our product but also gave us a powerful story to share with our partners and investors. It’s a tangible marker of quality that has propelled us forward in a competitive market." Imme Ermgassen, Botivo co-founder
A Gold Standard Achievement
In its quest for excellence, Botivo entered the IWSC and emerged with an outstanding accolade: a score of 97 points, the highest awarded globally in its category. This recognition has been more than a feather in the cap for Botivo; it has become a pivotal tool in the brand’s growth story.
Pushing Boundaries
The brand’s new release, Botivo x Berry Bros Barrel-Aged Aperitvo, is a world first: a barrel aged bottling in the low and no sector. This trailblazing collaboration, with the UK’s oldest fine wine and spirits merchant, shows a significant step forward for the low and no category and marks Botivo as true innovators.
The product was launched in January 2025, as a 600 bottle limited edition and is enjoying very strong sales, having sold out on the Botivo website within 48 hours of the launch. A sign that Botivo has jumped into the mainstream as a credible drink, rather than only as an alternative for those looking to abstain from alcohol.
Visit Club Oenologique to read Kristianne Sherry’s deep dive into the story behind the Botivo x Berry Bros project.
About Botivo
Botivo, a ground-breaking botanical aperitif, has quickly established itself as a trailblazer in the non-alcoholic drinks category. Crafted on Lannock Farm in Hertfordshire using an intricate process that spans over a year, Botivo’s unique appeal lies in its purity—no flavourings or essences, just a harmonious blend of natural botanicals. Since its launch in 2022, Botivo has garnered the attention of sommeliers, chefs, and food critics alike, becoming a staple in over 30 Michelin-starred restaurants. The brand also features in prestigious venues such as Soho House, Hawksmoor, and The Wolseley group, while enjoying retail partnerships with Waitrose, Majestic, and Whole Foods Market.
More information about Botivo.
