Yuan Kun Education
Brand Ambassador (China)
Yuchen Zhong’s company Yuan Kun Education is the leading education and technical consulting firm in the Chinese baijiu industry.
Zhong is dedicated to promoting greater communication between the Chinese spirits industry and the rest of the world, and collaborates with Chinese and international professionals to promote baijiu and other spirits in innovative ways. In 2017, Zhong partnered with WSET to help develop the Baijiu sections of the WSET Level 3 in Spirits certification.
Zhong was named as one of the future influencers of the global drinks industry in the IWSC and WSET Future 50 awards in 2019. He hopes to become the bridge between Chinese Baijiu and the rest of world alcohol industry.