Terry XU


Wine Consultant (China)

Terry is a wine and cognac expert who holds six international qualifications.

He is a senior wine business consultant with a Master's degree in Commerce, attained at Kedge Business School.

Knowledgeable about winery operation, branding, channel management and customer preferences, Terry has 23 years of experience working in the wine industry.

He also boasts half a million followers on social media, incuding over 120,000 subscribers on WeChat and 240,000 on Sina Weibo.

Being sincere, brave and conscientious, Terry helps the industry to advance, encourages wine practitioners to progress and promotes wine sales with the aim to ensure every Chinese family table has a bottle of wine on in the future.

Terry XU