Wine Brand Ambassador (Italy)
Michèle Shah is a marketing consultant and wine critic who specialises in promoting Italian wines to export markets. She has been consulting for the Italian wine trade since 2002, organising tasting events and workshops at Italian trade events. She has also consulted for Vinitaly for over 15 years.
For over 15 years, on behalf of Italy’s regional consorzios, Shah has been organising masterclasses and B2B workshops about Italian wine and its regions of production for international press and wine buyers. She collaborates with a team of consultants to develop Italy’s wine export programmes and promotional events outside of Italy, which focus on opening new export channels for Italian wines.
Shah also writes for wine guides and several international publications and organises wine focused trips for private consumers; corporate and other associations.